Robin, a recruiter at Manpower, was known for his personal touch. No standard messages, no copy-paste. Every candidate got a carefully written InMail, tailored to their profile, experience, and sometimes even a detail from their hobbies.
That approach worked. His messages stood out, felt human, and consistently earned an above-average number of replies. But it came at a price.
Every InMail cost Robin 10 to 15 minutes. With 260 messages over two months, the clock ran up to 43 to 65 hours. That is more than a week and a half of work, spent purely on typing.